Personally, I gained an immense amount of learning as a result of this project ranging from Domain understanding to Design processes. With my prior experience with trading and securities portals, I was able to apply my learnings, keeping in mind the nuances that set these products apart.

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What went well:

Based on insights gathered during stakeholder interviews, workshop sessions, we designed a fine balance between providing adequate information for the learner with a seamless and unified user experience.

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What could be better:

Initial concepts made use of simple gestures as a form of interacting and taking actions on the platform. Many of these were dropped in favor of more conventional methods. With the target audience in mind, there was scope to have capitalized on gestures familiar to ‘millennials’ today.

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Key Takeaways – Project management and creative process

Due to a large number of stakeholders and client teams involved, opinions on design were subjective. We had a win-win situation, where certain push back was accepted, but we stood our ground on design decisions which were imperative to the project's success. This ensured quality was not compromised and the project ended without delays.

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Prototyping and testing is key:

With the numerous user flows, it became very important to prototype and iterate individual journeys. Getting feedback from users and extended teams helped us understand problems with the design, which might not have been obvious otherwise.